Brand Manifiesto

Walki Plasbel takes on the circular economy challenge with the objective of stimulating growth through more sustainable production, resource efficiency and commitment to the environment.

One thing is clear: caring for the environment and sustainability is a task that involves all of us. As such, the merger between Walki and Plasbel is a step forward to make the sector a little greener. Together they form the great GREEN-TEAM of the packaging industry.

Walki and Plasbel both aim for continuous improvement. Their commitment to the environment is a fundamental element in these institutions. Together, they will achieve even more with their initiatives. They were heading for the same goal, to reduce human waste to ZERO through industrial recycling processes and by promoting the circular economy. Now that Walki and Plasbel have joined forces, they form a PERFECT GREEN-TEAM to make that goal a dream come true.

This merger makes the business group bigger and brings only advantages to both companies. They present a greater corporate strength and investment capacity without giving up the management team that has brought them to where they are now. Plasbel maintains its autonomy in decision-making in its national operations and becomes one of the main production plants of the Walki group, increasing its activity and consolidating itself as an international company.

The growth strategy continues, and the members of both companies know perfectly well that this merger will bring great benefits and opportunities in the future for Walki Plasbel and for society.

Plasbel will be reborn as Walki Plasbel with a new image.

A fresh start for packaging industry innovation

PB = Plasbel
PB = Perfect Balance

Our new logo can be read as a P or as a B, forming two of the most representative consonants in Plasbel. A perfect balance in an integrative design, like the merger between Walki and Plasbel.


W = Walki
U+U = Union of two

If we turn the logo we get the W of Walki. An initial formed by the union of two letters. The best thing about a union is to be able to take benefit from the best of each other and create new synergies.


C = Circularity
C = Cohesion

When turned upside down, the image forms a C. The C of the circular economy to which both Plasbel and the Walki group belong. A circular economy which gives the plastics industry an opportunity to continue operating in a responsible manner, coherent with the values of consumers. A circular economy which acts as a bond of unity, as social integration with people.


M = Murcia
N = Nature

Podría verse como una M, por el origen de Plasbel en la Región de Murcia, o como una N por la responsabilidad hacia la naturaleza. Si destaca algo en común que surge de las raíces, tanto de Walki como de Plasbel, es el respeto a la naturaleza y el desarrollo de una actividad que contribuye a una industria más responsable.


360º means circularity, continuity and an integrated solution

This union aims to respond to the needs of today’s society by producing recycled, recyclable and even compostable plastic. After all, we have set ourselves the goal of a zero waste future that will allow new generations to enjoy a clean and stable environment, something we all deserve!

The shape of the logo also resembles the national flower of Finland - "Kielo (Lily of the Valley)" which symbolises the arrival of happiness, luck, youth and sincerity.

The logo's origin

of both companies -
Different cultures

of two companies -
Infinite possibilities

under the same group -
Connected by the same line

The line of the logo symbolises

Continuous improvement

Brand values


The use of the colour blue shows a clear commitment to nature and wellbeing. It denotes a sense of calm and peacefulness. Blue is the colour that represents the sky and the sea.


The rounded, friendly and smooth lines reflect a young company that is open to everyone. We stand for dedication and commitment, always putting heart and soul into it.


The solidity of the brand reflects the strength and security of the company. A symbol that represents sustainability, progress and the energy to keep improving day by day.


Being transparent, basing personal relationships on trust and mutual respect. Always committed to ethics and honesty.

Brand colours

Walki Blue

Plasbel Blue

Starry Blue



Walki stands out for one thing: always striving for more sustainable solutions. The group is a hub of companies whose common goal is to develop products and services that contribute to a strong circular economy and sustainability. Our ultimate goal? To achieve a zero waste future.

Walki Plasbel’s slogan focuses on our core business within the group: the development of sustainable packaging solutions. We have been working from the beginning to look for new alternatives that are increasingly respectful with the environment. Our production is based on the use of post-consumer recycled materials, reusing our own wastes to reduce the impact of our industrial activity. In short, a slogan that clearly conveys our DNA.

camión Walki Plasbel

The path representing our circular economy process


Walki Plasbel trademarks are owned by Walki Plasbel and may only be used as indicated in these guidelines or with permission of Walki Plasbel.

By downloading the logo, you agree to follow the guidelines.

Walki Plasbel
brand guidelines

Walki Plasbel
brand resources